serg@zorin ~ % ./portfolio

    

  
staff product designer

More than 20 years of experience across consumer and enterprise software. Currently at Meta.

I design AI and machine-learning infrastructure products that help teams build, evaluate, and scale advanced models into reliable real-world systems.

selected work
01AI Inference ToolingMeta · 2021—Present

Internal tooling teams use to build, evaluate, monitor, and deploy ML models at scale. I turned complex inference and experimentation workflows into clear, usable systems.

02Advertiser MonetizationMeta · 2021—Present

Design for high-profile billing and advertiser products with multi-billion-dollar impact. I led end-to-end flows for a new large-advertiser surface and set shared patterns across teams.

03MessengerMeta · 2021—2022

Led design on a major feature rolled out to billions of users, featured by TechCrunch. Shipped 50+ prototypes and unblocked work that had stalled for years.

04Cmd — Linux SecurityExpa · 2016—2021

Enterprise security for Linux: real-time visibility into user actions and the ability to block commands before they run. I owned the visual language and design system. Acquired by Elastic.

05GitalyticsExpa · 2016—2021

Developer analytics that helps engineering teams understand their code and improve their workflow. Became GitHub Insights.

06HotelDirectExpa · 2016—2021

A members-only booking platform that uses direct pricing and technology to help travelers save up to 60% versus other sites.

07PressReaderPressReader · 2008—2016

Design across the reading apps and publisher tools of a global content platform — 5,000+ publishers across 100 countries, on desktop, tablet, TV, and mobile.

experience
2021—nowMeta
2016—2021Expa
└─ Cmd · Gitalytics · HotelDirect
2008—2016PressReader
2010—2013Engecon
2004—2013Various agencies
contact
email[email protected]
linkedinlinkedin.com/in/sergzorin
basedSeattle, WA
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